Sophia

As co-founder and Head of Marketing at Vital, Sophia Suarez leads the company's efforts to redefine personal and professional well-being through the integration of AI and behavioral science. With a multifaceted background that spans Wall Street, marketing strategy, and academia, Sophia brings invaluable experience to her role. Educated at MIT with a degree in Behavioral Economics, she furthered her studies at Yale School of Management, earning a Master’s in Behavioral Marketing. Her career has been shaped by a deep understanding of consumer behavior and a passion for leveraging emerging technologies to solve real-world challenges. Prior roles in finance and investor relations have sharpened her strategic thinking, while her work in marketing has refined her ability to craft data-driven, innovative solutions. Now, at Vital, Sophia is driven by a mission to create transformative wellness experiences that empower individuals to achieve balance and success in their personal and professional lives.