About Us

About Us

We're on a mission to

We're on a mission to democratize coaching.

We're on a mission to democratize coaching.

democratize coaching.

We started Vital with the goal of at minimum, being a great eye-opener into the world of coaching.

We started Vital with the goal of at minimum, being a great eye-opener into the world of coaching.

Our Mission

Our Mission

We're on a mission to democratize coaching.

We're on a mission to democratize coaching.

We started Vital with the goal of at minimum, being a great eye-opener into the world of coaching. In America, so many people assume, 'If I’ve heard what I have from my parents and teachers, I kind of know everything I need to know.' But that’s really not true. Even people who study the brain are learning new things all the time, and not every teacher is a brain expert.


A great coach will sit with you, get to know you, and ask the right questions to help illuminate what’s working and what's not in your life, especially why. They pull on that thread to guide you toward choosing new ways of thinking, responding, acting, and behaving over time, transforming your life.

We started Vital with the goal of at minimum, being a great eye-opener into the world of coaching. In America, so many people assume, 'If I’ve heard what I have from my parents and teachers, I kind of know everything I need to know.' But that’s really not true. Even people who study the brain are learning new things all the time, and not every teacher is a brain expert.


A great coach will sit with you, get to know you, and ask the right questions to help illuminate what’s working and what's not in your life, especially why. They pull on that thread to guide you toward choosing new ways of thinking, responding, acting, and behaving over time, transforming your life.

We envision a world of Complete Human Flourishing

We envision a world of Complete Human Flourishing

Human flourishing is the state of living a deeply fulfilling and meaningful life, characterized by overall well-being, happiness, and the actualization of one's potential.


Complete human flourishing, fully realized on Earth, would represent the pinnacle of well-being, fulfillment, and harmony for individuals and communities alike.

Human flourishing is the state of living a deeply fulfilling and meaningful life, characterized by overall well-being, happiness, and the actualization of one's potential.


Complete human flourishing, fully realized on Earth, would represent the pinnacle of well-being, fulfillment, and harmony for individuals and communities alike.

Meet the Team

Meet the Team

Matt Monday

Founder and CEO Vital

As the co-founder and CEO of Vital, Matt leads the team that is shaping the future of personal and professional well-being. 

Matt Monday

Founder and CEO Vital

As the co-founder and CEO of Vital, Matt leads the team that is shaping the future of personal and professional well-being. 

Matt Monday

Founder and CEO Vital

As the co-founder and CEO of Vital, Matt leads the team that is shaping the future of personal and professional well-being. 

Wyatt Haines

Head of Engineering Vital

As Co-founder and Head of Engineering at Vital, Wyatt Haines leads the product development efforts that are transforming...

Wyatt Haines

Head of Engineering Vital

As Co-founder and Head of Engineering at Vital, Wyatt Haines leads the product development efforts that are transforming...

Wyatt Haines

Head of Engineering Vital

As Co-founder and Head of Engineering at Vital, Wyatt Haines leads the product development efforts that are transforming...

Books we love

Books we love